THE BRAND
About
SIDE B
SIDE B is the part of you that doesn't fit on a resume.
It's the playlist you make at 2am. The movie you've seen thirty times but never told anyone about. The version of yourself that only your closest people know.
We create thoughtfully designed objects that people choose to keep, collect, display, and gift. Rooted in culture, identity, and self-expression.
This is not a product catalog. This is a world you belong to.
01 - PRINCIPLES
CULTURE OVER COMMERCE
We build for people who care about what they collect. Not trends. Not hype. Real connection to the things you put your name on.
INTERNATIONAL SCARCITY
Limited runs aren't a marketing tactic — they're a commitment. Once something sells out, it's archived. What you own becomes part of the record.
DESIGN AS LANGUAGE
Every artifact is crafted to say something specific. Symbols that mean something to those who see them. Nothing decorative for its own sake.
BUILD TO LAST
SIDE B is built for the next decade — not the next drop. Starting with artifacts. Expanding into objects, print, and beyond. This is chapter one.
02 - ORIGIN
SIDE B began with a simple idea: what if collectibles could be cultural artifacts instead of just products? What if owning something meant belonging to something?
We launched our first collection — ARCHIVE 001 — in late 2023. Cassette-era nostalgia. Analog warmth. It sold out in days. People didn't just buy artifacts. They bought into a feeling.
Since then, ICONS and SIGNAL followed. Each collection tells a different story. Each one is finite. And with every drop, the archive grows.
03 - THE STUDIO
A DHE Studio project
SIDE B is created by DHE Studio — a creative practice focused on building brands that matter. We work at the intersection of design, culture, and community. SIDE B is our love letter to collectors, creatives, and people who notice things.
Ready to collect?
SIDE B
Collectible design artifacts for the creative side of everyday life. A DHE Studio project.
FOR YOUR OTHER SIDE
© 2026 SIDE B — DHE Studio
INDIA · ALL OBJECTS LIMITED