Art and craft competitions have evolved from niche creative outlets into strategic marketing powerhouses for brands targeting India’s youth. By sponsoring these events, companies tap into authentic engagement, generating buzz that traditional ads can’t match. Youth Engagement Marketing: An Industry Imperative India’s Gen Z and Gen Alpha—over 650 million strong—crave interactive, value-driven experiences over passive consumption. A 2025 Kantar report notes 68% of Indian youth

By DHE Studio – Helping Creators, Artists & Entrepreneurs Stand Out In 2025, Instagram is more than just a place to post — it’s your...