A few years ago, lifestyle content and fashion content were separate genres. Travel belonged somewhere else again. Today, the most recognisable creator profiles blur those lines. An outfit is shaped by the place it is photographed in. A café, a hotel room or a market lane becomes part of the styling. A product sits naturally in the frame instead of being announced. This is the space where Tanya Aggarwal works. She is a Delhi-based digital creator working across lifestyle, t

Every creative challenge tells two stories. The first is told through the artwork. The second is revealed through the people, participation, and community that come together around it. Crafted in 72 Season 1 marked the beginning of Stage72's journey to build a platform where creativity thrives under constraints. Over three days, creators from across India accepted a single challenge: interpret one theme in just 72 hours. Here is a closer look at what Season 1 achieved and wha

Every creative journey begins with a blank page. For the artists of Crafted in 72 Season 1, that blank page came with a challenge: one theme, 72 hours, and endless creative possibilities. What followed was an inspiring showcase of imagination, discipline, and artistic courage. Today, we're proud to celebrate the creators whose work stood out—not just for technical excellence, but for the originality, storytelling, and creative thinking they brought to the challenge. Creativit