In an age where consumers skip ads but show up for culture, Noida Food Music Festival 3.0 offers brands a front-row seat to authentic engagement. 0ByZero Team at RDC Food Music Festival The Rise of Experiential Marketing in India Over the past decade, marketing in India has undergone a dramatic shift—from passive advertising to participatory experience. As Gen Z and millennials become primary spenders, traditional display budgets are losing ground to live, interactive, and sh