Youth Engagement Marketing: An Industry Imperative India’s Gen Z and Gen Alpha—over 650 million strong—crave interactive, value-driven experiences over passive consumption. A 2025 Kantar report notes that 68% of Indian youth prefer brands supporting creativity and education. This makes art contests ideal for building loyalty early. These platforms deliver measurable ROI. Competitions like MyGov’s painting challenges garner millions of impressions via social shares. Events lik