Spotify’s official editorial playlists serve as a global stage for breakthrough songs and emerging voices. This month, the Hindi rap track “Soch Lo”—brought to life by performers Siyaahi and Raga, and producer Rakht—has landed on the coveted New Rap Hindi playlist, marking a milestone for everyone involved. The Significance of a Spotify Editorial Placement For contemporary artists, being chosen for an official editorial playlist like New Rap Hindi means exposure to hundreds o

In 2025, Indian music producers are reshaping the global hip-hop landscape, pioneering a fresh sound that merges local traditions with...